Our Story & Mission

2011-2017

2011

  • Establishment of AXXZIA Inc.；
  • Started the development of salon-oriented skincare brand.

2013

Launched salon-oriented skincare brand “Le Ciel de L’aube” full line

2016

  • Launched “AXXZIA Beauty Eyes” ；
  • Launched a beauty supplement and a beauty drink in “Venus Recipe”.

2017

  • Launched “AXXZIA Beauty Force” ；
  • Started the sales at department store Takashimaya-Shinjuku store;
2018 - 2020

2018

  • Started the sales at department store Takashimaya-Yokohama store;
  • Started the sales at department store Takashimaya-Nihombashi store.

2019

  • Launched “AG Theory”;
  • Renewal and launched a beauty drink “AGtheory AG Drink 4th” (The 4th generation).

2020

  • Launched “Axxzia Beauty Eyes Essence Sheet Premium”；
2021 - 2022

2021

  • Newly listed on Tokyo Stock Exchange, Mothers Division; 
  • Launched AGtheory AG Drink 5th;
  • Launched "LisBeau".

2022

  • Launched AXXZIA Beauty Force Treatment Mask GK, MW, and AG;
  • Acquired shares in Huit Laboratories, Inc.;
2023 - 2024

2023

  • Transfer of market segment on the Tokyo Stock Exchange from “Growth Market” to “Prime Market”;

2024

  •  M&D Co., Ltd. became a subsidiary;
  • Launched a comb-type iron from "Medulux" hair styling brand.